Adjust: There are only 80 thousand children's apps in the App Store

The ideal way to entertain a child for many parents today is a mobile gadget. That’s just, according to the latest study by Adjust, applications for children’s audience are not all right today. There are few of them.

A little statistics to start with.

According to a survey by Common Sense media, 72% of children over 8 years old and 38% of children over 2 years old use mobile devices (smartphones and tablets) in the United States alone. Or here is another illustrative example: half of the children in Germany use mobile devices every day (and 40% of German teenagers have their own smartphone, but 25% use their parents’ devices, the rest, apparently, take from friends).

At the same time, only 80 thousand applications belong to children’s apps in the App Store. This is out of 1.3 million, that is, 6% of the total.

However, if the search is used to find applications that are somehow addressed to children (that is, from all categories), then the situation looks better. Adjust specialists thus found 367 thousand applications on the App Store and 318 thousand on Google Play (there is no children’s category in the Play Market, we recall).

But most of them can hardly be called children’s, yes, they also appeal to them as one of the possible audiences, but hardly more.

According to Adjust, iOS is a much more benevolent platform for children’s applications. Firstly, it has a children’s category, and secondly, there are much more applications aimed at helping children. But we mentioned this a little bit above. But the point, by the way, is not only that. The App Store, unlike Google Play, allows you to set recommended age ratings. Moreover, applications that fall into the children’s category are treated more closely at the review stage.

But it is interesting not only that, but also how many children’s apps can be found in each of the countries. We will now give a sign, but, overtaking, this is what we will say. Russia is not in the lead here, despite the fact that we have very powerful children’s brands in our country (“Smeshariki”, “Masha and the Bear”). In the Russian App Store, you can find only 8,5 thousand children’s apps, and only 775 of them are in Russian.

Out of curiosity: the majority of children’s apps are made with the iPad in mind (74.4%). For comparison, out of the total number of iOS applications, only 48.4% are available on Apple’s “tablet”.

A source: https://www.adjust.com