Tango will spend $25 million to promote its games

Tango, which operates the messenger of the same name, announced the creation of a $25 million fund aimed at supporting games integrated with the platform.

Roughly speaking, a number of developers working with Tango will be charged an unnamed amount for advertising. 

This should not be considered an investment. By investing in the promotion of projects that require an account connection, Tango, in fact, invests in advertising itself. 

Simultaneously with the launch of this initiative, it became known about the appointment of former GREE Executive Director Jim Ying to the post of vice president for the publication of Tango games.

A source: http://thenextweb.com