Manage.com makes advertising functional
Advertising company Manage.com announced the launch of the platform AppSponsor.com , which allows you to embed working demo versions inside mobile applications as ads.
The platform allows you to raise eCPM (effective cost per thousand impressions) up to 50% compared to traditional advertising formats. Using the SDK, developers can embed fully functional offers lasting 30-45 seconds. Such an advertising offer can be a game, a news or shopping application, or a chat. At the end of the demo period, users will be offered to download the full version of the app from Google Play or the App Store.
The AppSponsor SDK includes support for tools such as Adobe Air, Unity 3D and Corona. Targeting of users is based on the data collected Manage.com .
The AppSponsor platform is not unique in its capabilities. At the beginning of the year, Agawi introduced the AppGlimpse streaming service, which transforms mobile advertising into trial versions of games.
It has offices in San Francisco and London.
