CPI in Russia is higher than in the USA
The most expensive installations are in Canada, Australia and Russia, Chartboost reports in its November report.
The company does not specify how this can be explained. We, in turn, are inclined to assume the following: Russia has become another region for “soft launches”. At least, EA, Chillingo and, as it seems to us, Game Insight use it for them.
The average price of an iOS device in Russia at the end of November was $2.54. For comparison, in the USA it was at the level of $ 2.12.
Chartboost also noted an increase in the average CPI price tag in the world due to the start of the Christmas season.
A source: https://www.chartboost.com