Social Insight has started selling display ads in Game Insight games

The “soft” launch of the service started back in November, and the other day Social Insight announced its official launch. 

During the test launch, the company placed “the largest automotive and telecommunications brands” (Ford cars, Megafon offers, etc.) in Game Insight projects. 

According to the official press release, the first results were high. According to the results of the campaign, the average CTR was more than 15%, the conversion rate was 4% (in which region, it is not specified, but most likely we are talking about Russia). 

Recall, according to MediaBrix, the average CTR of banner ads in mobile games in the United States is 4.4%. As for targeted offers (value exchange ads), their average CTR in the States is 16.8%.

A source: http://social-insight.ru/