Gingerbread has the highest ARPU

Tapjoy analysts claim that the average user receipt on Gingerbread devices is higher than on gadgets with Jelly Bean on board.

The most interesting thing is that over the past year it has managed to grow by almost $ 0.40. But for Jelly Bean, it fell by $0.06. This can be seen more clearly on the chart below.

The main thing that this means is that you should not forget about the old versions of Android, they are still able to make money. Another thing is that it is not entirely clear what this growth is related to.

The fall of ARPU Jelly Bean is quite natural. The system is becoming more popular, more widespread, and is now being installed not only on flagships, but even on budget devices. As a result, we have a situation of a drop in the average check. But how to explain the growth of Gingerbread’s check by 33%?

A source: http://blog.tapjoy.com