InMobi revealed the main trends in advertising games

A brand new App Insight Report for the third quarter of 2013 from InMobi has been published. The document names the most interesting current trends in the modern mobile entertainment advertising market.

In 2013, InMobi registered 50 million game installations in its network. 50% of all installations are in 5 countries, including the USA (33.8%), India (9.5%), Japan (9.1%), China (7.7%) and Indonesia (4.6%). Games continue to be the most popular (64%) category of downloadable programs. Games are followed by communication products (11.3%), telecommunications applications (6.8%) and entertainment (4%).

The most interesting trends noted in the InMobi report relate to the selection of advertising methods. In particular, inserts in comics (8%), players (5.2%) and utilities (3.3%) are especially praised. This is especially useful for Android, where the conversion rate is almost twice as high as on iOS. Experts also advise against abandoning banners. This advertising element continues to work successfully for a variety of programs that are not related to games.

The compilers of the report advise to promote their games through weather, sports, local websites. Social programs are most often downloaded from health and fitness websites, and entertainment programs are downloaded from communication resources. Experts also advise to actively master tablets, which are growing rapidly, dragging users for a long time (on average 90 minutes), and most importantly, three times more effective than smartphones in terms of advertising consumption. The iPad remains the most popular tablet (53.9%), followed by the Galaxy Tab 2 7.0 (10.2%). As for the rivalry between Android and iOS, the share of these systems in the InMobi network has almost equaled.

The report paid great attention to China. Contextual advertising, promotion in the Chinese App Store, as well as word of mouth are advised for this country.