More relevant ads!

About this slogan was adopted on Facebook. The social network has announced work on updating an advertising algorithm designed to improve the relevance and quality of ads.

It will work as simply as possible. As now, the advertiser will choose those social groups that are interesting to him, however, if the user constantly closes advertisements of a certain subject, they will be shown to him less often. The opposite is also true.

In other words, Facebook will prioritize user reaction. The question is, how will this affect the cost and effectiveness of the advertising itself?

Now Facebook has 1.5 billion users. 85% of the company’s revenue comes from advertising.

A source: http://newsroom.fb.com