Advertising brings 50% more on holidays

Advertising revenue in mobile apps increases by up to 54% during the holidays, Tapjoy claims based on data obtained on Christmas, Chinese New Year and Valentine’s Day. 

More specifically, the growth, compared with the average, was 54% at Christmas, 44% at Chinese New Year, and 34% on Valentine’s Day. 

For example, the advertiser (a major retail brand – Major Retail Brand) who placed special banners on Tapjoy network dedicated to Valentine’s Day (with roses, hearts and glamorous clouds) received a significant increase in CTR and conversion rate on the corresponding holiday.

In the US, the conversion rate, in general, on Android was higher than on iOS. And on both platforms, it had fallen back to its previous level by February 10, when apparently everyone had finished their preparations for Valentine’s Day.

In principle, it is difficult to call it a discovery. And it was well known that during the holidays, the earnings of mobile (as well as many other) companies are growing. Only here’s what you need to remember, these days, not only attention to advertising from users is growing, but also from advertisers. As a result, the prices for it in such periods significantly rise. And what, in the end, the ROI turns out to be, is not entirely clear.