Ways to Drive Traffic to Mobile Games

The cost of acquiring new players is constantly rising. How can you optimize expenses and gain the most loyal players? What methods are available?

During a roundtable at the Winter Nights conference, these questions were discussed by Limvirak Chea (InMobi), Pepe Agell (Chartboost), Sebastian Kriese (Wooga), Tomasz Kolinko (AppCodes), Chris James (PocketGamer), and Andrey Tertitsky (Social Quantum).