The reason for the success of Puzzle & Dragons is advertising on TV

Aggressive advertising on Japanese television helped GungHo’s game achieve record revenue figures, according to analyst Serkan Toto. 

To begin with, a couple of important figures. A few days ago we reported that the Puzzle & Dragons game has passed the threshold of 8 million users. This data is outdated. Now the role-playing card match3 has 9 million of them. The game scored the last million in 19 days.

According to Serkan Toto, the growth is due not to the appearance of Puzzle & Dragons on Android and Amazon, but to a large advertising campaign on television. After its launch, the game took only 19 days to expand the audience from 3 to 4 million. For comparison, the growth of the audience from 2 to 3 million took 94 days. 

The second advertising campaign was held in November, after which the growth remained consistently high (it took no more than 19-20 days to overcome the next million). 

Actually, the conclusion is simple: for successful advertising of a mobile application in the Japanese mobile application market, advertising on TV is necessary. 

By the way, the value of GungHo on the Japanese stock exchange reached $ 3.3 billion. That’s almost as much as McDonald’s Japan is worth and much more than Zynga, which is now valued at $2.5 billion. The cost of GREE is $2.9 billion, and DeNA is $4.3 billion.