Subscription brings in more money than advertising and IAP

Developers prefer to use advertising when it comes to monetization of applications, but subscription brings in the most money, the analytical company Vision Mobile reports in its latest study.

In the Developer Economics 2013: The tools report, which summarizes the responses of 3,400 developers from Europe, Asia and America interviewed in the fourth quarter of 2012, Vision Mobile experts talked about a number of aspects of the modern mobile market. 

From the interesting.

1.

The more platforms a project is ported to, the more it gets. It seems very logical, but not everyone understands it. On average, a developer who ported a game to four platforms receives 2.5 times less from one project than the one who ported it to six.

2.

The most popular monetization model is advertising. 38% of developers use it in their products. She’s the least productive. With it, on average, one application has $ 1 thousand per month. 

The popularity of IAP is growing, 26% of all surveyed developers prefer to use it. However, it is not she who brings the most money, but the subscription. On average, an app with a subscription earns $2.6 thousand per month.

3.

Most often, developers use Google services for analytics (69%) and Flurry (49%). 39% of iOS developers consider important analytics. Android developers are less inclined to study the market, those who listen to the data of research companies and implement their services into their applications – only 28%. According to Vision Mobile, the number of users of analytical services is also an indicator of the competence of mobile application developers.