Promotion on Google Play ensures DAU growth by 3058%

The W3i company, using the example of Battle Bears Royale and Little Dragons, reported exactly what kind of increase in new users and DAU games promoted on Google Play receive.

SkyVu’s Battle Bears Royale action game hung in the Google Play showcase from December 21 to December 28, 2012. During this time, the project recorded an increase in the number of new users by 1899%. On average, 148,100 new players were attracted per day, and the peak value of 200,000 newcomers was registered on December 21, that is, on the first day of the “feature”.

In the same time period, the average DAU of the game reached 233,967, which corresponds to an increase of this indicator by 3058%. The peak of 270,478 users occurred on the day of the celebration of Catholic Christmas (December 25).

The Little Dragons game from PlayCoMo has increased the number of new users by 4686%, and DAU – by 514%.