Tapjoy raised Dead Trigger's revenue by 48%

The profitability of the free zombie shooter Madfinger Games has grown significantly after the integration of Tapjoy’s monetization solutions into it.

The background of Dead Trigger is rich in interesting details. The project, developed in five months by four employees, was originally conceived as an experiment. The authors wanted to find out if players are willing to pay for IAP in a paid application. They were not ready to completely transfer it to the f2p model.

However, the circumstances were different. The high level of piracy on the Android platform forced developers to abandon this idea. Madfinger Games has completely transferred the game to free “rails”.

The problem was that for them this forced decision meant a decrease in profits from the project. Perhaps it reduced their income to a minimum, because the game was created in such a way that the player in it could do without IAP.

The company found a way out in cooperation with Tapjoy. After the inclusion of advertising platform solutions in Dead Trigger, the game’s revenue jumped by 48% from the iOS version and by 66% from the Android version. The ARPDAU of the project with Tapjoy alone is 3 cents.

At the moment, the advertising platform provides 32% of the total revenue of Dead Trigger on iOS and 60% of the total revenue on Android.