Tapjoy - now on 1 billion devices

The advertising and publishing platform Tapjoy yesterday announced that it had crossed the threshold of 1 billion active devices.

The Californian company has added half of these gadgets to its network only in the last eight months. Tapjoy employees also reported that about 100 million unique viewers (75% of all platform users) who view their ads monthly are not from the USA.

In China, which has a population of more than 1 billion people, Tapjoy affects only 44 million mobile devices.

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