Facebook to embed app ads in News Feed

Last night, Facebook opened access to the Mobile App Install Ads service, which allows developers to buy advertising space in the news feeds of mobile users of the social network.

Two months ago, Facebook hosted a beta testing of the service. Since then, it has undergone a number of changes. The most significant was the integration of the advertised application’s rating and the list of friends already using it into the banner.

One of the main disadvantages of the service at the moment is the lack of the ability to download the application directly from Facebook.

Details are here https://developers .facebook.com/docs/concepts/mobile-ads/

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