The court denied AppLovin's request to temporarily prohibit Unity from collecting its advertising data
The California court will not require Unity to temporarily restrict the operation of the Ad Quality SDK tool in AppLovin's products. This request was made earlier by AppLovin itself.
Recall that at the end of September, AppLovin filed a lawsuit against Unity, accusing it of secretly collecting information through the Ad Quality SDK about the company's distributed ads, including data on audiences, devices, ad revenue, and much more. It is suggested that Unity might have used this data to train AI models that could predict AppLovin's actions and help compete in advertising auctions.
AppLovin wanted the court to demand that Unity stop "collecting, intercepting, extracting, using, and disclosing" this data during the proceedings, but its request was denied.
Despite the denial of a temporary restraining order, the lawsuit against Unity will continue to be reviewed.
Earlier, Unity stated that it disagrees with the accusation. According to the company, it did not interfere with AppLovin's business, considering the lawsuit an attempt to suppress competition.
It is worth noting that the proceedings have already affected the stocks of both companies. From September 28 to the close of the stock exchange on the evening of October 2, AppLovin's stock price plummeted by 13% to $268.2 per share, while Unity's stock rose by 12% to $802.3 per share.