"Expectations vs. Reality: Budget, Marketing, and the Controversial Launch of Crimson Desert"
On March 19, Crimson Desert, the most anticipated game of the first quarter of 2026, was released. In today's in-depth article, we'll analyze the pre-release metrics of this ambitious project, discuss its budget and marketing campaign, and explore its commercial prospects in light of the controversial launch.
Topics covered in this article:
- The MMO roots of Crimson Desert and the potential budget of the game;
- Features of the marketing campaign and managing audience expectations;
- Pre-release metrics of Crimson Desert, including wishlists and pre-orders;
- The game's launch in numbers: peak online activity compared to other releases;
- Analysis of user reviews in different languages: common themes;
- The impact of ratings on Pearl Abyss shares and the commercial prospects of Crimson Desert.

