Marketing of Heroes of Might and Magic: Olden Era as an example of multi-level work with a brand and community

It has been a year since the announcement of Heroes of Might and Magic: Olden Era. During this time, Unfrozen has actively promoted the game through various channels and tools. We analyzed the studio's marketing approach and successful communication strategies that positively impact interest in the game.

Main topics covered in the article:

• Steam marketing: regular announcements, devlogs, and steady growth of interest;
• transparent communication on YouTube and collaboration with third-party channels;
• influencers: balancing between hardcore fans and a broader audience;
• close interaction with the community and prompt response to feedback;
• partnership with Hooded Horse as an important step for the game's marketing.