Netflix games have 1.7 million DAU, less than 1% of its subscriber base

Less than 2 million people on average play games on Netflix daily. Although the number is small compared to successful mobile studios, the streaming giant will continue to invest in this field.

The Queen’s Gambit’s Chess

• 24 games in Netflix’s library have generated 23.3 million downloads in total, according to app analytics company Apptopia (via CNBC).
• This is up 10 million installs from the previous milestone reported by Sensor Tower in June.
• These titles have 1.7 million DAU, which is less than 1% of the service’s 221 million subscribers.
• Most people still don’t associate Netflix with games, perceiving it as an online service for movies and series. Forrester analyst Mike Proulx considers the company’s gaming strategy “more of a test and experiment at this stage.”
• However, Netflix has no plans to give up on its gaming division. It will grow its catalog to 50 mobile titles by the end of the year, including The Queen’s Gambit’s Chess, based on the company’s original series of the same name.

Netflix has also been investing in mobile developers for a while now. The company acquired several studios, including Boss Fight Entertainment, Oxenfree creator Night School Studio, and The Walking Dead: Our World developer Next Games. The latter cost Netflix €65 million.