Almost a quarter of Russian-speaking game marketers earn between $3,000 and $3,500 per month

We continue publishing the results of the salary survey chapter by chapter, conducted by us from April to May 2023. This publication focuses on the income levels of Russian-speaking game marketers.

We remind you that we are currently conducting a new salary survey. With its help, we are collecting up-to-date data on salary situations among Russian-speaking and Russian specialists. You can participate here:

$2,848 is the average salary for a marketer
in the Russian-speaking gaming industry. The median is $2,700.

Among those surveyed, the largest salary group of marketers was those earning between $3,000 and less than $3,500. Nearly a quarter of specialists fell into this category.

To be fair, all groups are almost equally represented in the range of "$1,000 to less than $3,500," except for those earning "$2,000 to less than $2,500." Partly, this can be explained by the significant discrepancy in salaries between mid-level and high-level specialists (simply put, when promoted, the step from $2,000 to $2,500 is skipped, jumping directly to $2,500).

The market barely registers marketers earning less than $1,000. They make up just under 2%.

The distribution of Russian-speaking game marketers by country significantly disfavors Russia. Most of them have left the country. Marketers with the highest income are in Cyprus, where their average salary approaches $5,000.

The lowest earners are line marketers and ASO marketers, with an average salary around $2,300. Meanwhile, marketing analysts have the lowest median at $2,200. As for acquisition specialists, their average rate is $2,700.

As noted earlier, marketers transitioning from Middle to Senior level experience a significant increase in salary (sometimes nearly 90%).

Methodology

The study is the result of the third salary survey of Russian-speaking representatives of the gaming industry. The survey was conducted by WN Media Group from April to May 2023. The survey was conducted through voluntary questionnaires (users filled out a freely distributed questionnaire).

During the survey, 1,004 completed questionnaires were received. Of these, 61 were from marketers.