The developers of the mobile game Word Masters, whose R1 in the Philippines is 37%, are seeking $2 million for marketing
We continue our series of publications about games seeking investments or a publisher. Next up is a feature on the word game Word Masters, currently in soft launch.
This section is supported by WN Game Finder, a service for discovering games for publishers and investors.
The project was introduced by Alexey Volkov, CEO of Incrdbl Games.
Alexey Volkov
Game Description
Word Masters is a casual word puzzle game with a mid-core meta. It’s distributed under a freemium model, with monetization through IAP and ads. The project has been released on iOS as part of its soft launch.
This is a sequel to a successful word game. The project is based on one of the highest-grossing word games in the CIS region, "Word for Word," which has a 365-day retention rate of 3-5%.
Main Features
- Visual Style: The game stands out with its bright and memorable graphics.
- Diverse Game Modes: Word Masters offers several game modes, from PvP battles to clan wars. Players can use cool boosters, attack other clans, complete joint tasks, and much more.
- Clan and Tournament System: The game includes a deep system of player interaction via clans. Clans can participate in exciting raids and unique activities specific to the genre, helping to retain players for a long time.
- Customization: Players can create unique looks for their characters using a variety of skins and clothing sets.
Target Audience
Our game is aimed at a broad audience. Its vibrant visual style and ease of learning make it appealing to all age groups. However, our target audience is primarily women aged 25 to 50.
Soft Launch Results
The game has been in soft launch since February 2022.
We are currently conducting various tests. For example, we plan to change the main game screen soon, based on the hypothesis that focusing players on immediate achievements will provide better engagement.
Tests are ongoing in five countries: the United States, the Philippines, Indonesia, Nigeria, and Kazakhstan.
In the Philippines, we achieved a first-day retention rate of 37% and a Playtime D0 of 1296 seconds.
To date, we have conducted over 20 A/B tests and implemented more than 150 changes, significantly boosting key performance indicators.
You can watch a playthrough by a member of the target audience from the USA here.
Target Metrics
For a full-fledged launch in the USA, we aim for the following goals:
- Retention D1: 40%
- Retention D7: 20%
- Playtime D0: 1000 seconds
- CR to Level 2: 30%
- CR to Clans: 5%
Required Investments
The project is currently 100% complete, and we are refining the early stage of the game to find the ‘aha’ moment for the US audience (which differs from that of Russian-speaking audiences).
The game development is fully funded by our own resources and revenues from the existing project.
We are seeking $2 million for marketing. This amount is intended for rapid project growth and will be deployed once we achieve the necessary metrics in the early days.
The PnL launch, based on the "Word for Word" game model, is available via this link.
We are looking for a publisher with a revenue share model but are open to other partnership options.
How to Contact Us?
Alexey Volkov:
- Telegram: @alevolk
