Tapjoy will help to achieve user loyalty

Tapjoy has launched a new service for developers that will help encourage users to take certain actions: make purchases, return to the app, or complete the game to the end.

The new service from Tapjoy is called Tapjoy Reconnect. He has one marketing goal – to increase user engagement and interest in a particular application / game with the help of special messages. 

Their key difference from standard push notifications is that Reconnect notifications are non-intrusive. They appear not for the owner of the mobile device to log into your application, but for the fact that he has already done it. 

Launched the application – got a nice bonus, launched the second day in a row – the bonus is even more and so on. Thus, the TapJoy ecosystem may well turn into a kind of advanced farm.