Electronic Arts has launched a new educational initiative to help equip the next generation with computer science knowledge. The publisher’s special programs will cover 150 schools across the UK.

Knockout City

EA partnered with non-profit organization Digital Schoolhouse (DSH) and expanded its partnership with education tech company EVERFI. Together they will inspire students to pursue a career in STEAM (science, technology, engineering, art, and math).

  • Students across 52 schools will be able to work with Knockout City to learn what it takes to teach an AI to play dodgeball.
  • The company will bring its cloud-based education course “EA Play to Learn” to the UK, letting students aged 11-14 learn how STEAM skills can be applied in a game design team.

“We believe young people of all backgrounds should be given the opportunity to develop the skills they need for a future in STEAM and are proud to play our part in making that a reality,” EA’s chief experience officer Chris Bruzzo said. “We’ve had a presence in the UK for over 30 years and these partnerships are the next step of our firm commitment to invest in and inspire the next generation of talent in the UK.”

EA’s current partnership with EVERFI covers over 16,000 students annually across the US and Canada. The company has also made several investments in the UK, collaborating with BAFTA, Special Effect, as well as other organizations and charities.