Supercent shared strategies for promoting the hyper-casual hit Burger Please!
According to the results of 2023, only one hyper-casual new release made it into the top 50 most downloaded mobile games, reports the analytical service AppMagic. This is Burger Please!, published by the South Korean company Supercent. Representatives of Supercent, in a conversation with AppMagic, shared what they are doing to promote the game.
Burger Please!
Let's start with some numbers. According to AppMagic's estimates, since its release in February 2023, Burger Please! has accumulated over 84 million downloads. The game is not being downloaded as actively as at the start, but it still performs quite well. Burger Please! receives about 2 million downloads per month.
Download Dynamics of Burger Please!
- Supercent reported that as part of its UA strategy, Burger Please! analyzes competitors' creatives daily. It gathers information about the target audience and searches for sources of inspiration.
- The company uses both video ads and playable ads for the game simultaneously.
- In its advertising, Supercent tries to convey the emotions that Burger Please! evokes in users within the first seconds of playing.
- The ads for Burger Please! are placed in applications with high LTV, ROAS, retention, and long sessions.
- The company focuses on working with smaller ad networks. This approach allows coverage of different user groups and provides greater flexibility in managing the advertising budget. Marketers also aim to primarily increase reach rather than obtaining immediate downloads.
