Millenials name PlayStation as top brand, Gen Z choose Xbox

According to MBLM’s Brand Intimacy 2020 Study, PlayStation is the strongest brand among millenials in the US, especially among men. Among Gen Z, Xbox tops the list.

Eekms86XoAA4g8m

MBLM defines Brand Intimacy as “the emotional science that measures the bonds we form with the brands we use and love.”

Comments
Write a comment...
Related news