7 steps from IAP to ads

In 2019, publishers and developers received $13.8 billion in mobile game ad revenue. And that figure is growing more than 25% year over year.

In this talk, Lisa Tolentino, Strategic Partner Manager at Facebook, explains the steps it takes to transition to a hybrid model of in-app purchases and ads.

You’ll learn how to test your revenue potential with ads, how to design the ad into your game, and how to measure your success.

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Analytics: Revenue of Last War: Survival has approached one billion dollars

Last War: Survival is a mobile strategy game set in a zombie apocalypse, developed by the Singaporean company First Fun. The game was released in July 2023. According to the analytics firm Sensor Tower, since its release, Last War: Survival has generated over $900 million