Voodoo’s Alex Willink on hyper-casual games, importance of ideation and ways to motivate your team

Julia Lebedeva, CBDO and partner at WN Media Group, caught up with Alex Willink, General Manager of Berlin studio, Voodoo.

Alex told us why he chose games over a career at Apple, how they make hits at Voodoo, and what it takes for a title to stand out in the crowded hyper-casual space.

Watch the first of GWO’s Game Industry Talks that we recorded during White Nights Conference Moscow in October amidst the busy hum of the conference.