Borderlands series hits $1 billion milestone
2K Games announced Borderlands 3 sales figures, which mean the total revenue of the series has topped $1 billion. This is the second franchise in the history of 2K Games to have hit this mark (the first one is NBA 2K).
In the first five days of release, the new Gearbox studio game sold over 5 million copies. This is 50 percent more than Borderlands 2 sold over the same period.
Moreover, the new game became the fastest-selling title for the the label.
70% of the copies were sold digitally. The publisher highlights sales on PC, where the game is distributed through the Epic Games Store.
“Borderlands 3’s incredibly successful launch is a result of the hard work and longstanding partnership between Gearbox Software and 2K,” said David Ismailer, President of 2K.