In the third quarter of 2022, Android accounted for 57% of advertising expenses for hyper-casual games. This is a record

This figure was named in a recent report by the Tenjin data attribution service.

Analysts also said that:

▪️In the third quarter, the difference in CPI for hyper-casuals on Android and iOS decreased to 10 cents. The previous four years it was 15 cents;

▪️The median CPI of Android games is $0.15, and iOS games is $0.25;

The top 3 countries in terms of Android advertising spending are the USA, Japan and Brazil. The USA, Japan and the UK were the leaders on iOS.