British regulator: the number of "adult" ads is growing in mobile games
James Craig from the Advertising Standards Committee of Great Britain shared his observations in a conversation with the Financial Times. He suggested that the growth of such advertising is associated with a decrease in engagement and revenue of mobile games.
As Craig pointed out, the British regulator takes complaints about “adult” advertising seriously and plans to address this problem. But what exactly the committee is going to do is not explained.
