Unity has agreed to merge with ironSource. The marketing company was valued at $4.4 billion
Israeli ironSource will soon merge with Unity. The companies are preparing for a merger that will allow them to create a “unique end-to-end platform for the development, publication, support and monetization” of products.
What is known about the deal:
▪️it is expected that it will be closed in the fourth quarter of 2022;
▪️After the transaction closes, Unity’s current shareholders will own 73.5% of the combined company, and ironSource shareholders will own 26.5%;
▪️Tomer Bar-Zeev, CEO of ironSource, and two other marketing company executives will join the Unity Board of Directors;
▪️ironSource’s Israeli headquarters will become an additional Unity hub;
▪️After the deal closes, Unity will launch a share buyback worth up to $2.5 billion;
Silver Lake and Sequoia, the two largest shareholders of Unity, have committed to invest a total of $1 billion in the combined company.
