In 2021, mobile marketing became more complex. This is the opinion of 68% of gaming advertisers
Tenjin and Growth FullStack released the full version of a report on mobile marketing ahead of the WWDC 2022 conference. They indicated that, following Apple's privacy policy changes, 63% of game advertisers reallocated their budgets in favor of Android.
Several findings from the report:
▫55% of all surveyed advertisers stated that marketing was more challenging for them in 2021. Among them, 68% were gaming advertisers and 43% were non-gaming;
▫39% of advertisers experienced a decline in annual revenue;
▫85% of participants look to the future with optimism and believe that 2022 will be easier for them;
▫65% of advertisers plan to increase their advertising spend this year;
▫93% of advertisers intend to enter alternative Android stores such as Samsung Galaxy Store, Huawei AppGallery, and Cafe Bazaar.