In 2021, mobile marketing has become more difficult. 68% of gaming advertisers think so.
Tenjin and Growth FullStack have published the full version of the mobile marketing report ahead of WWDC 2022. In particular, they said that after Apple changed its privacy policy, 63% of advertisers among games redistributed their budgets in favor of Android.
A few conclusions from the report:
55% of all advertisers surveyed said that it was more difficult for them to engage in marketing in 2021. 68% of gaming advertisers and 43% of non-gaming advertisers said this.;
Annual revenue fell for 39% of advertisers;
85% of the study participants are optimistic about the future and believe that it will be easier for them in 2022;
65% of advertisers plan to increase their advertising spending this year;
93% of advertisers are going to visit alternative Android stores like Samsung Galaxy Store, Huawei AppGallery and Cafe Bazaar.
