SocialPeta: Marvel Future Revolution earned about $30 million in a month
Mobile role-playing action Marvel Future Revolution was released at the end of August. By the beginning of October, the box office of the game reached $ 30 million, and total installations — 50 million. This data was shared by the analytical company SocialPeta, which also analyzed the advertising campaign of the game at the start of sales.
Marvel Future RevolutionAbout launching the game
- Marvel Future Revolution is an action role—playing game for mobile platforms. Its developer and publisher was the South Korean giant Netmarble.
- Before the launch, the game spent two months in a softlonch. The last one has been running in Canada since the end of June. The world release of Future Revolution took place on August 25.
- At the start, the game entered the top 3 most downloaded apps on iOS and Android in the USA, Japan and South Korea.
The first days of the game were all very wellAbout the creatives used
- When creating creatives for Marvel Future Revolution, marketers constantly appealed to the Marvel cinematic universe. They used cuts from the frames of the original films, stylized banners and videos stylized as trailers, repeated cult scenes in them.
In “Avengers: The Finale” there was a similar frameIn Marvel Future Revolution, the player collects not characters, but clothes for them.
- This was reflected in the creatives. Commercials dedicated to the opportunity to dress your favorite character in a particular costume account for 15% of all game creatives.
About promotion
- Since the summer, Netmarble has put more than 3,000 creatives into circulation for the game. Most of them were released on Android (2126 pieces, the rest — on iOS).
- The advertising campaign was carried out in three stages. The first one took place around June 26, when the softlonch began. The second one started on July 24, when pre-registration started. The third coincided with the worldwide release in August.
Three stages of promotionIt was during the global launch of the game that peak values were noted in terms of published creatives (almost 1000 units of posted advertising content were recorded on Android at a time, 662 on iOS).
- The main regions where the game was promoted were, in the case of iOS, the USA, Taiwan and South Korea, and in the case of Android, South Korea, the USA and Canada.
Top regions by the number of published creativesAbout the current state of the game
- By the beginning of September, the position of the game in the ranking of free and cash in most regions has fallen significantly.
Dynamics of the position of Marvel Future Revolution in the US charts (general downloads chart, game downloads chart and box office role-playing games chart)In fairness, we note that in the box office charts, after the fall, the game reached a plateau in most of the tops.
- However, it is unlikely that she will continue to earn $30 million a month in the near future.
