Fortnite's App Store marketing has cost Apple a million dollars over the past 11 months

Apple actively helped with the promotion of Fortnite in the App Store, said Michael Schmid, head of the gaming business development department at the App Store. It is not known how much the company has spent on marketing the title for the entire time of its existence, but from October 2019 to August 2020, it invested $ 1 million. Lauren Moskowitz, a lawyer at Epic Games, described it as a “bargain.”

Epic’s lawyer compares that to his claim that Apple spent around $1 million promoting Fortnite in its last 11 months in the store — $100 million for $1 million is a good deal, she says.

— Adi Robertson (@thedextriarchy) May 19, 2021