18.01.2013

Nexus 7 is the most profitable Android tablet for developers

TinyCo studio, known for the Tiny Village and Tiny Monsters projects, loves to compare the profits it has received from various markets. This time, the company went a little further, taking a closer look at the revenue from the Nexus 7 tablet.

As a result of a small study, the studio developers found out that the ARPU of their projects on the Nexus 7 is 50% higher than that of the average Android tablet. In addition, the probability that Nexus 7 users will purchase IAP in the game is 50% more than users of other Android tablets will do it.

While the Nexus 7 accounts for only 15% of TinyCo users with Android tablets, they generate 30% of the profit from all “tablets“ on the ”robot”.

Overall, the customer retention rate on the Nexus 7 is 20% higher than other Android tablets. Here, however, it is impossible not to note the following point: TinyCo does not compare the performance of the Nexus 7 with tablets from Amazon. In principle, this is true, since Google Play and the Amazon Appstore are noticeably different from each other.

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