AppMetrica has learned how to compare traffic channels by retention and user demographics

The analytical service from Yandex has received a number of improvements. It has a more convenient sorting of traffic sources, including by retention.

If more details:

• In the UA report, it is now possible to sort attracted users by gender and age on various platforms. These filters allow you to understand how different audiences react to creatives;
• we have implemented sorting by average income per user. It shows which channel the most paying users came from;
• a retention filter has appeared, with which you can select the channels that have brought the most loyal audience.

Yandex experts claim that with these innovations it will become easier to evaluate the effectiveness of advertising and distribute the marketing budget.

Note that six months ago AppMetrica began to show how much money advertising campaigns of certain projects bring in.

Also on the topic:

• AppMetrica has learned to evaluate the effectiveness of advertising channels by the revenue of attracted usersAppMetrica has learned how to track purchases and calculate ARPU and ARPPU
• AppMetrica has learned how to output data for each individual user
• Is there any news?

Share it with us, write to press@app2top.ru