About 50% of Archero's iOS ad impressions were on Instagram
To promote the Archero mobile hit, the Instagram toolkit was actively involved. He provided 48% of all advertising impressions of the game on iOS.
This conclusion can be reached after reading the data of the analytical platform Apptica, which specializes in evaluating advertising channels of mobile applications.
Dynamics of advertising impressions Archero on iOS (including sotfloncha)
Through Instagram, the game was promoted exclusively in the USA.
For other regions, Habby also used Unity Ads (for promotion in Korea and Hong Kong) and ironSource (for advertising in Japan and also in the USA).
On Google Play, the situation with impressions is different. Most of the advertising — 88% — was provided by the AppLovin platform. Moreover, the videos of the game were mostly played not in the States, but in South Korea, Taiwan and Singapore.
Dynamics of advertising impressions Archero on Google Play (including sotfloncha)
When assessing the share of networks in impressions, we took two periods.
One for the App Store (from May 14 to June 26), the second for Google Play (from May 20 to June 26). The reason is that the game was released worldwide on iOS and Android with a difference of a week.
Archero is one of the central mobile releases of recent times. Developed by the Singapore-based Habby studio, the game earned more than $8.5 million in its debut month.
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