5 tools to promote the game
There are many online services and solutions for Internet marketing. The Game Career Guide edition has prepared an overview of several tools that can help independent developers independently promote their projects both for free and for moderate money.
A platform for marketing content analysis.
Allows you to determine how successfully important information for the client is distributed in the Internet media. BuzzSumo is able to aggregate publications on specified topics and sort them by the number of reposts in social networks, helps to search for opinion leaders in areas of interest, allows you to compare the results of your own media campaign with competitors. The collected data can be saved as tables.
Cost: free trial period, then $40 dollars per month for teams of 1-2 people and from $80 to $100 for companies with a large number of employees.
LinkClumpLinkChump
A free add-on for Chrome that helps to massively copy links by highlighting them with a frame using the mouse.
With the help of the plugin and Google search, you can quickly create collections of links to materials on topics of interest.
This can be useful when compiling a list of addresses for a press mailing. You need to find publications on the topic of interest in Google, copy their links using LinkClump, then find the contacts of the authors of these articles and send them your release.
Cost: free of charge
NorbertNorbert
A specialized service for checking email addresses with a search function for business contacts.
It works only with corporate clients and allows you to find the email and other data of the selected person. To do this, you need to specify his first name, last name and website address of the company with which he is associated. Free features are limited to 50 addresses.
Cost: 50 contacts for free, then various tariffs from $50 to $500 per month depending on the required contact limit.
Twitch MetricsTwitch Metrics
Free online statistics of the leading game broadcast platform Twitch.
Helps to search for the most popular streamers of selected titles.
Cost: free of charge
HootSuiteHootSuite
Service organizer for social channels.
Allows you to simultaneously maintain multiple social media accounts and create a deferred publication plan. The free version is limited to three accounts and a limit of 30 scheduled posts at a time.
Cost: 30 days trial period, then various rates from $20 to $600 per month depending on the number of social media profiles.
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