Appodeal and Gismart are looking for games for the publication together

Appodeal monetization service has announced a new publishing program. This time together with the Belarusian Gismart. Companies are ready to publish casual and hyper-casual games, as well as music applications.

What will the developers get?

According to the published press release, the selected projects will be helped with the development, embedding monetization, bringing the application to the market, with traffic and scaling its advertising campaigns.

There will be a guaranteed volume of traffic, but a specific amount is not called. Companies say that it will depend on the type of project.

How will the roles be distributed?

As part of the initiative, Appodeal will be responsible for monetization. It will also provide tools for advertising analytics, for conducting tests of its effectiveness, and will help with setting up promotion.

Gismart, in turn, will act as a direct publisher, will pour traffic, including through cross-promo from its applications, whose total downloads amount to 300 million. The company is also ready to help with ASO, community management and business analytics.

Are the details known?

As far as we can understand, companies are still looking at the market and possible offers. As their representatives noted in the comments for App2Top.ru right now they are only evaluating the market.

For this reason, the publishing program does not yet have strict requirements for products, including their degree of readiness and business indicators. At the moment, Appodeal and Gismart are ready to consider “completely different projects”.

The general conditions for all have not yet been announced. Representatives of the companies say that they will approach everyone individually: “We are for a flexible approach, we want to find the option of cooperation that will be mutually beneficial for everyone.”

You can send applications here.

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For Appodeal, the current initiative is already the second in the summer. In June, the company announced a similar affiliate program, but in conjunction with Playgendary. Its key difference was that at that time it was strictly about publishing casual products.

Also on the topic:

• The authors of Bowmasters together with Appodeal launched a program for the publication of casual games

Source: Appodeal