Google will place ads on the Google Play homepage

Advertisers will be able to place ads on the main page of the Google Play store and pages with lists of applications.

The service will be available only through Google’s Universal Advertising Campaigns (UAC) system.

Advertising in the Google Play listing uses machine learning capabilities to select applications offered to the attention of users.

In addition, Google is adding an AdWords intelligent bidding system to UAC, which allows you to adjust bids to the required parameters and thus present ads to an audience inclined to spend money in mobile applications: for example, enthusiastic gamers or travelers who regularly book tickets from a smartphone.

In addition, Google has introduced the App Attribution Partners program, which presents data from third-party analytical services in AdWords. The program already includes such meters as Adways, AppsFlyer, Apsalar, CyberZ and Kochava.

Google calls UAC a “multifunctional center” for advertisers, which allows maximizing application downloads through promotion through the company’s services: Google Play, Search, YouTube, Gmail and others.

Source: Google AdWords blog