Avid gamers are more susceptible to advertising

Enthusiastic fans of games perceive advertising better and tend to spend more money under its influence, according to research by the analytical company comScore.

According to observations, avid gamers, under the influence of advertising, spend 230% more on games than their less enthusiastic hobby companions.

They are also three times more likely to buy games in the week of release than casual gamers.

In addition, game fans are much more willing to create and distribute original content related to their hobbies. This is done by more than 50% of enthusiastic gamers.

According to a comScore study, 98% of consumers in the United States are enthusiastic fans of some kind of media industry: movies, video games or TV shows. The data were collected based on a study of an audience of 250 thousand people.

Source: Moby Affiliates