The ARPU of mobile strategies in the US is $2.23

AppsFlyer analytical service told about the average revenue per user in mobile strategies.

According to AppsFlyer, the average level of user retention in strategies during the first day is 34.9% on iOS and 33.9% on Android.

After a week, the indicator drops to 12.6% in iOS and 9% in Android.

On the 30th day, 4.3% of iOS players and 3% of Android players remain in mobile strategies.

The maximum value of average revenue per user (ARPU) of $8.27 was recorded for organic downloads on iOS. The minimum ARPU value was noted for non-organic downloads on Android, it was $1.02.

The average ARPU value for both platforms was $2.23.

From advertisers, most of the downloads for strategy games were generated by Facebook. Google AdWords and Unity took the second and third places.

Source: Pocket Gamer