King shutting down Crash Bandicoot: On the Run as game’s revenue continues to decline
Crash Bandicoot: On the Run will soon be abandoned by King. The mobile developer has decided to terminate all services for the game, which has been declining in revenue for a while now.
What happened?
All in-app purchases in Crash Bandicoot: On the Run will be turned off from December 19, according to King’s official announcement.
On February 16, 2023 the company will terminate all services for the game, meaning that users will no longer be able to download and play it.
“It has meant so much to bring your favourite Crash characters to life and we’ve sincerely loved making this game,” the statement reads. “Thank you for spending your time with us and we hope you will join us in one of our many other games.”
As reported by the Crashy News blog, King recently removed Crash Bandicoot: On the Run from the list of its games on the official website. The mobile runner also lacked updates, leaving players wondering why the company wasn’t supporting the project enough.
It is also worth noting that On the Run customer support assured the community just a few days ago that King has no plans to abandon the game.
Putting these together makes me think a relaunch is going to happen pic.twitter.com/ZCGep4FCdL
— 🎁🎁Festive Charlie🎁🎁 (@AdventureCharl) December 16, 2022
Crash Bandicoot: On the Run revenue and downloads
Launched on March 25, 2021, Crash Bandicoot: On the Run reached over $1.2 million in revenue globally in its first month. It also topped 21 million downloads in just four days — five times faster than Temple Run 2 and 31 times faster than Subway Surfers.
Despite the successful launch, the game’s monthly revenue has been declining since peaking at $805,773 in April 2021. According to AppMagic, Crash Bandicoot: On the Run generated $475,082 between January 1, 2022 and November 30, 2022.
In total, the game has reached over $4 million in revenue and generated 60.4 million downloads.
The US accounts for 46% of total player spending, followed by the UK (7%) and Saudi Arabia (5%). The US is also the number one country by downloads, accounting for 14% of total installs. The top 3 also includes Brazil (13%) and Mexico (9%).
