In June, Machine Zone spent $6 million on TV advertising

MZ (formerly Machine Zone) spent $6 million on TV advertising in June. This became known from the research of the marketing company iSpot.tv .

The company’s five advertisements were shown a total of 3,647 times on 48 TV channels. Most often, the video was shown at the most “expensive” time – in prime time. The videos accompanied sporting events with a wide audience – the NBA finals, the Stanley Cup, the European Football Championship and the Copa America Centenario.

Spending MZ was the highest. However, other companies have invested comparable amounts. So, Blizzard Entertainment spent $4.1 million on the demonstration of Overwatch videos, Xbox spent $2.4 million, and Bethesda Softworks spent $2 million.

In total, gaming brands spent $25.7 million on TV advertising in June. This is significantly less than in May. Then the amount of expenses amounted to $ 45 million.

Let’s add that all the figures given relate only to the American market.

Source: VentureBeat