Comparative table of the most popular advertising grids

SOOMLA has prepared a comparative table of advertising platforms. Everything is listed here: what formats the grid supports, what statistics it provides, what it takes money for, and how the developer can withdraw the profit.

A few comments on the contents of the table.

Timing of payment of income from the grid – this column describes when the client receives income from the grid. For example, NET 30 means that the revenue that the client received for March is paid in May – that is, 30 days after the end of the month.

How income from the grid is calculated – this column says what percentage of advertising revenue the network keeps for itself. “At the discretion of the company” means that the network can deduct a fixed percentage of the client’s income. For example, imagine that the network keeps 20% for itself. And the client’s income from the grid (the column “What they pay for”) is 70%. This means that if the grid has earned $1, then it first deducts its expenses from this dollar (20%), and then gives the client 70% of the remaining $0.8. That is, he gets $0.56 “on hand” from each dollar.

Campaign types – this column describes where the advertising grid gets money from. Since the client receives payments, as a rule, based on the income of the grid, it is necessary to understand exactly how the grid earns.

• CPI – grid is paid for the fact that the user has installed the application
• CPC – grid is paid when a user clicks on an ad
• CPM grid gets paid for a thousand ad views
• The CPCV grid is paid when the user has watched the video to the end.

Minimum transfer to a bank account is the minimum payout amount that the grid transfers to the client’s bank account.

Source: SOOMLA