19.04.2016

To promote the GS Gamekit console, it was decided to raffle 1 million rubles

The Russian company GS Group, which launched the GS Gamekit Android console last February, announced an online cyber tournament on the mobile game Nitro Nation Stories with the main prize of 1 million rubles.

Для продвижения консоли GS Gamekit было решено разыграть 1 млн рублей

As we see it, the main purpose of the event is precisely the promotion of the console itself. To participate in the tournament, you need to purchase it, and then download the game Nitro Nation Stories from the Estonian Creative Mobile from the catalog. The first round will be held online from April 25 to May 22. According to its results, the 16 best players will be determined, who will then fight in St. Petersburg at the Game Expo (just on May 22).

The company expects that the online tournament will attract more than 15 thousand participants. It is unclear whether the company expects such sales or whether it already has such an installation base.

Holding tournaments with prizes as an attraction to games is a common practice. Whether it will give the expected sales push in relation to the Android console is still difficult to say.

Source: GS Group


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