DeltaDNA: how do ratings affect the performance of the game?

The mobile analytics company DeltaDNA conducted a study to determine whether the ratings in the stores affect the performance of the game. And if so, how. We tell you what the experts managed to find out.

It is necessary to know what the players think about the game. However, the quality of reviews in Google Play and the App Store for various reasons often leaves much to be desired. Therefore, there is a temptation to tell yourself that the estimates obtained in these two stores are not representative.

In order to find out if this is the case, DeltaDNA experts made a selection of popular titles and evaluated the quality of reviews for them. And then we compared the average figures with the retention rate of players on the first day. Analysts have suggested that if the game is bad, then the scores will be low, and the players will leave almost immediately.

It turned out that a game with 4 “stars” has retention rates on average 4% higher than a “three-star” project. However, it is obvious from the graph that the correlation between rating and retention is not the strongest. Games with low scores sometimes have high retention rates, and vice versa.

Oddly enough, it also turned out that there is feedback between the rating and the number of paying users in fritupley projects. Games with high scores had a lower number of paying players than games with average scores.

However, the relationship between the number of “stars” and the number of paying players was again not the strongest. On average, the number of paying players increased by 1% with each “star”.

DeltaDNA experts made the following conclusions from the study: despite the fact that the correlation between ratings and game performance is weak, it is impossible to underestimate the “stars” from users. Feedback can still help improve retention and monetization.

A source: https://deltadna.com