It took $5 million to show Mobile Strike ads with Schwarzenegger

The display of Mobile Strike ads for the “Super Bowl 2016” cost Machine Zone $ 5 million. Actor and politician Arnold Schwarzenegger took part in the video.

In the 30-second video, Schwarzenegger goes down in an elevator with other players in Mobile Strike. The video was shown during the “Super Bowl 2016” – the final game for the title of champion of the National Football League (NFL). This is one of the most significant sporting events in the USA. The cost of advertising during the Super Bowl is estimated at an average of $4.5 million per 30 seconds.

Mobile Strike is a relatively new title of a subsidiary of Machine Zone. The game appeared in stores at the end of 2015. It took this mobile strategy 5 days to get into the box office Top 50 of the American App Store.

To acquire users for the game, Machine Zone launched one of the most expensive campaigns in the history of mobile gaming. CPI ranged from $4 to $8.

Recall that during the last Super Bowl, the company showed a Game of War commercial, which starred model Kate Upton (Kate Upton). The broadcast of advertising for 30 seconds cost the authors of the game $ 4.5 million.

A source: http://venturebeat.com