SOOMLA: 12 mobile analytics platforms

The Israeli company SOOMLA has listed the main mobile analytical platforms in a blog. We have selected a dozen of the most, in our opinion, useful from this list. We share.

Note that SOOMLA experts did not include services for tracking the number of installations and evaluating the effectiveness of marketing channels in the list.

1. Google Analytics for Mobile apps

Platforms: iOS, Android, Unity (beta version)

Price: 10 million points are provided free of charge (in other words, 10 million calls to the Google Analytics system by various libraries) per month. Further, the price can reach $ 150 thousand per year, according to SOOMLA

An analytical platform that covers the full life cycle of the application. Provides access to data such as the number of users/sessions, duration of sessions, operating systems used by players, device models, geographical location of users. Developers can also get information about the behavior of users in the application.

2. Flurry

Platforms: iOS, Android, Windows Phone, BlackBerry, HTML5, JavaME

Price: Free

The platform allows you to track user behavior from application to application. Flurry has one of the largest databases, which includes 700 thousand applications for 1.8 billion devices. The main disadvantage of the platform is that it does not support Unity yet. In order to integrate Flurry into a Unity game, you will have to buy a special asset from the Unity Asset Store.

3. GameAnalytics

Platforms: iOS, Android, Unity, REST API, Xamarin

Price: Free

The platform is tailored for game developers. Covers the full life cycle of the game. Provides access to data on key indicators for games: retention, engagement, monetization efficiency, and so on. One of the main features of GameAnalytics is a customizable control panel and the ability to compare the key characteristics of your game with games from the platform database.

4. deltaDNA

Platforms: iOS, Android, Unity, GameMaker, Rest API

Price: free up to 10 thousand MAU. Then from $150 monthly for every 10 thousand MAU

DeltaDNA provides detailed game analytics for mobile developers. The main feature of the platform allocates analysts to clients (for an additional fee) who investigate the game, find weak points in monetization/retention and other key components and give advice on how to eliminate them.

5. App Annie

Platforms: iOS, Android, Amazon, Windows Phone, tvOS, Mac OS, Windows OS

Price: for mobile developers who have integrated the SDK into a game or application – for free. For those who want to get data on the market – from $59 per month for the application

The platform collects key indicators of games and applications, such as downloads and revenue. Provides data both for the market as a whole and for individual applications. The data is segmented by stores/platforms/in-game purchases/place in the top. The paid version allows you to track the exact demographics of the game/application, revenue per month and much more.

6. Ninja Metrics

Platforms: JavaScript, Java, PHP, iOS, Android, Unreal

Price: Free

A platform that allows you to evaluate the popularity of the game in social networks and configure social features based on this information. It also makes it possible to measure basic characteristics such as DAU and monetization efficiency.

7. Swrve

Platforms: iOS, Android and Unity

Price: Trial version is free. The price for the professional version is on request

The platform combines analytics and marketing. It gives access not only to information on users (demographics, key indicators of the game, revenue), but also to the ability to manage advertising campaigns.

8. Upsight

Platforms: iOS, Android, Unity, tvOS

Price: trial version – free, further cost on request

It offers customized analytics – that is, the ability to track data by specified parameters. In addition, it gives access to traditional indicators, such as user engagement, A/B testing results, monetization efficiency, and so on.

9. Apple App Analytics

Platforms: tvOS and iOS

Price: Free

Apple App Analytics shows developers on iOS and tvOS basic project data: downloads, user activity information and IAP. It also allows you to track the source of traffic to the application page and the number of views of the application page in the App Store.

10. Facebook Analytics for Mobile apps

Platforms: iOS, Android, JavaScript, PHP, Unity

Price: Free

Facebook Analytics provides information on user behavior on different devices. Gives access to the demography of the application and to the indicators of engagement and retention. The data can be segmented by sources. Allows you to track the effectiveness of advertising.

11. Unity Analytics

Platforms: iOS, Android, Windows Phone 8.1, Windows Store 8.1, Windows, Mac, Linux/Steam OS, Web and WebGL

Price: Free

This analytical platform is built into the Unity engine. Provides access to the main metrics of the game, as well as to the “heat map” of the levels. In addition, the data can be viewed directly from the engine control panel.

12. SOOMLA GROW Analytics

Platforms: iOS, Android, Unity, Cocos2d-x

Price: Free

With this service, developers get access to the main metrics of the game: user behavior, revenue, downloads, event efficiency, and so on. One of the main advantages is the God Mode Analytics feature, which allows you to compare game performance with data from similar projects.

A source: http://blog.soom.com